The brand Levi’s embodies the classic American style and the cool relaxed look. Levi’s ® jeans, invented by Levi Strauss & Co. in 1873, became the best known and imitated garment in the world, forming part of the imaginary of people for generations. Currently Levi’s ® continues to evolve through its avant-garde innovative and unmatched spirit within the textile industry. The wide offer of jeans and accessories are available in over 110 countries, allowing all the people in the world to express their own style.